Two hundred years after "the third son" founded his eponymous bank in London, "NM" is being dropped in a rebranding exercise designed to ditch the group's "investment banking image."
The group will now be called just "Rothschild," while the division previously named "investment banking" has been renamed "global financial advisory."
Staff at the London office were told about the rebranding in an internal meeting yesterday.
Sian Westerman, in charge of marketing at the bank, told The Daily Telegraph: "Whenever we talked about ourselves we found we were often describing what didn't do as much as what we did.
"So we'd say investment banking but immediately follow that with the fact we don't sell shares, we're not conflicted or self-serving, which felt very negative. We decided to badge the division as it is: financial, advisory and global."